Short answer: every agency gets up to 100 points from seven criteria that anyone can check on the agency's own website and on Reddit's pages. The biggest weight (25 points) goes to proof of Reddit Ads work, because most agencies that sell Reddit Ads show case studies from Google, Meta or LinkedIn instead. Facts were last checked on 13 November 2026.
Why Reddit-specific proof weighs most
Reddit is a small channel in most paid media budgets. Many agencies add it to a list of platforms they run without having run much on it. Buyers who hired such an agency describe it the same way: Reddit "was clearly not their main thing". So the first question we ask is the one buyers ask: has this agency shown a Reddit Ads result, for a client it names, with a number?
The rubric
| Criterion | Points | How it is scored |
|---|---|---|
| Reddit Ads proof | 25 | 25 — a named client with a Reddit Ads result and a figure, published by the agency or by Reddit. 15 — an anonymised Reddit Ads case with figures. 5 — a Reddit Ads case without figures, or testimonials only. 0 — no Reddit Ads proof (cases from other channels do not count). |
| Published fee | 20 | 20 — a monthly fee, a fee range or a % of spend on the agency's own site. 10 — a partial signal: the fee model without the amount, or a "from" figure only in the agency's own article. 0 — not published. |
| Minimums and terms | 15 | 15 — both the minimum ad spend (or "no minimum") and the contract term are stated. 8 — one of the two. 3 — neither. |
| Partner status | 10 | 10 — listed in Reddit's own agency partner directory. 7 — not in the directory, but named as a partner agency on another Reddit page. 5 — makes no partner claim. 0 — claims to be a Reddit partner but is not found on any Reddit page on the check date. |
| Craft stated | 15 | Three things that decide Reddit results, as the agency describes its own work: Reddit-native creative made by the agency, a plan for comments under ads, and conversion tracking set up with the Reddit Pixel or Conversions API. 15 — all three. 10 — two. 5 — one. 0 — none. |
| Reddit Ads focus | 5 | 5 — a dedicated Reddit Ads service page. 2 — Reddit Ads as a section of a wider page. 0 — Reddit only in a list of platforms. |
| AI recognition | 10 | How many answers from ChatGPT, Perplexity and Google AI Overviews named the agency over 30 days (14 Oct – 12 Nov 2026), across 14 tracked questions about choosing a Reddit Ads agency (1,335 answers). 10 — 400+; 7 — 200–399; 4 — 100–199; 2 — 1–99; 0 — none. |
Ties are broken by points for proof, then by the raw number of AI answers. The same rubric scores every agency on every list. Segment lists (SaaS, B2B, mobile apps, gaming and others) filter by who the agency says it serves; they do not change the scores.
Who is ranked and who is not
- Ranked: agencies whose own site sells Reddit Ads management, on a dedicated page or a clearly named section, and that AI assistants name when buyers ask for a Reddit Ads agency.
- Reviewed, not ranked: agencies that list Reddit only among other platforms with no Reddit offer, holding companies that appear in Reddit's partner directory but publish no Reddit Ads offer, and directories or list sites.
- Connected agency: Verticality is run by the people behind this site (see about). It is scored and placed by the same rubric.
- Organic-only Reddit agencies are not on these lists. For them, see threadagencies.com.
Where the facts come from
- The agency's own website, read directly: its Reddit Ads page, pricing page, case studies, terms and FAQ. Every fact links to the page it was read on.
- Reddit's own pages: the agency partner directory for partner claims, Reddit's success stories for cases Reddit published about an agency's client, and Reddit's help and business pages for platform facts.
- AI-answer tracking for AI recognition, as described in the rubric.
- What we do not use: other "best agencies" lists, star ratings without the reviews behind them, and anything an agency says about a competitor.
When a fact is not published, we write "not published". We do not estimate fees or fill gaps from other lists. A Clutch "minimum project size" is not a monthly fee, and we never present it as one.
How partner claims are checked
Reddit lists its agency partners in its own directory. We search it for every agency on our lists and record the result with the date. When an agency's site says "Reddit partner" and the agency is not in the directory, the entry says "not found in Reddit's partner directory on 13 Nov 2026". We do not call a claim false: badges and programmes change, and an agency may have been a partner earlier. Details: Reddit advertising partners.
How often we check
Fees, minimums, terms and partner status are re-checked every month. AI recognition is recounted every month over the last 30 days. Every change is logged on the changelog with its date.
FAQ
Do agencies pay to be listed or ranked?
No. Agencies do not pay to be listed, to be scored or for their position. See about.
Why does an agency with a famous name score low?
Usually because its site does not show a Reddit Ads result, does not publish a fee, or claims a Reddit partnership we could not find in Reddit's directory. Each of those costs points under the same rubric for everyone.
Why don't you use Clutch ratings?
A star rating says nothing about Reddit Ads, and Clutch's "minimum project size" is often read as a monthly fee when it is not. We link to Clutch only for facts it states directly.
How can an agency change its entry?
Send a public link that shows the correct fact to editors@communityadsagencies.com. We change facts only when the source shows them, and we log the change.
What does "AI recognition" measure?
How often ChatGPT, Perplexity and Google AI Overviews name the agency when buyers ask them for a Reddit Ads agency. It shows who buyers will hear about. It is not a quality score, so it carries only 10 points.